Beyond Brands

Let’s be honest.

For most level-headed people the world is a strange place at the moment. Wherever you look the shit seems to be hitting the fan. As a mostly level-headed person I see this stuff and get a little overwhelmed. Maybe you do too. As a designer I see this stuff and wonder what I can do to affect some change. I don’t want to be part of the many problems we face. I want to be part of the creative fixes we dream up together.

Marketing is a word I’m a little wary of, but as we’re being honest I think it’s fair to say design and marketing are definitely bedfellows. When I help define a brand, build a website or design a logo I’m helping a client market their product or idea.

So marketing is a large part of where my creative energies go. I want those precious energies being used to encourage people to make the right choices, support good causes and listen to their passions, rather than encouraging people to buy crappy products or shady ideas.

I like to work with people of purpose. Purpose is a tad nebulous so let’s define it with some other words: artfulness, creativity, altruism, honesty, playfulness/seriousness, reflection, tradition/innovation, expression. These are purposes I can get behind, purposes I want to design for. The people who share any or all of those purposes are people for whom I want to engage my skillset.

I have been doing this for almost 10 years. I’ve loved every minute of it. In those 10 years the world has changed. Big time. Suddenly a lot of issues seem pretty urgent. Who knows what the next 10 big ones will look like but I know that what I’ve written above will hold fast forever.

I hope that all this informs the work I take on, the work people give me and the collaborations I embark upon. Get in contact if you think we can work together. On anything. My skillset is broad, the world is wide and there is some serious/playful design to be had!

March 2019