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Questions for Jonathan Hoefler

October 2019

I enjoyed the first season of Netflix's Abstract. I would. It's all about design. Season 2 has recently dropped and it includes an episode on typography featuring one of my type heroes, Jonathan Hoefler.

Shortly after I enjoyed the episode, the AIGA's Eye on Design mailer landed in my email inbox. The editors had asked their parents to watch the Hoefler Abstract episode and make a note of any questions the episode raised. They are pretty hilarious, but the 26th might be my favourite.

  • What ultimately is he searching for?

Ah. The humble typographer. Whose existential purpose is constantly doubted.

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