Spike Print Studio
Creative direction, website and graphics for a leading open-access print studio
Several years ago the director of Spike Print Studio approached me to work with them on the basis of a print I had recently made. She liked the way the print worked conceptually and a fruitful relationship was born.
Working closely with Spike Print Studio I have completely redefined the way the studio presents itself to the outside world, and in turn the way it sees and asserts itself. SPS now treads confidently in the world of fine art as well as printmaking. Membership and course uptake have all increased since we started working together.
Various course leaflets. Each has its own opinion.
Early on I introduced the concept of using text statements on the marketing. I thought these would spark interest as well as exploring and establishing the studio’s stance.
We have used quotes from established creatives, phrases I have made up myself and evocative words from the world of printmaking. Working this way has allowed us some room to manoeuvre in terms of typography and colour, using the statements as the one constant element.
The thing about print is that it’s very often associated with craft (not that there’s anything wrong with craft) and not fine art, despite its long, storied history as a medium fine artists often turn to. Robert Rauschenberg, David Hockney, Andy Warhol all used print as an essential vehicle for their ideas. And yet printmaking still gets talked down to. 2018’s course leaflet represented a bit of kick back against those preconceptions.
The 2016 course leaflet folded out to an B5 poster. Looked real nice.
Together, we have completely redefined the way the studio presents itself to the outside world, and in turn the way it sees and asserts itself.